Systems Experimentalist: Fogg


Today, ladys and gents, it is Friday, May 19th, of 2017.  And what a beautiful day it is.


We will be experimenting with many different facets in the lab on this lovely Friday.


We shall start with testing the pricing model of this current venture with something that the industry has not yet seen, a subscription based model instead of a front-end purchase.


Normally, people pay hundreds of dollars for the service I am offering and then use it for the time that they need.  Yet, I have had very little traction to motivate people to spend these said hundred dollars.  Smart, they are young padawan!

Scarcity, pride, love, duty, the motivators I have found from Collier and Cialdini have not had the bump they need.  So, a new tactic will be implemented from Mr. BJ Fogg.

The man himself teaches us about behavioral economics.  A fun new field on why we do the things we do.

Quick summary of what BJ has to say, There are three pieces to behavior.  First, we have the trigger.  It is raining outside so I might need an umbrella. Next, we have the motivation.  Wow… it is raining really really hard so I definitely need an umbrella. Finally, we have the ability.  Damn, my awesome samurai sword looking umbrella is in the trunk of my car.. which is four blocks down the street from the gym.. looks like I am going to get a relaxing cold water shower on Nature’s bill today. Lucky me!

So, now that we understand the core of what BJ has found; trigger, motivation, ability. We can now move on to how I plan to experiment with it in my current venture.  As mentioned earlier, people normally pay up front for this service, about $400 per activity. But, I, being the rebellious chanticleer that I am, believe this is not the best way to win people over.  So, I am going to introduce a monthly payment plan at just $25 per month. Once, they are done with the service they can cancel that plan and they are done.  If they only need it for one month great, $25 for you, four months would be $100.  No matter what, they are receiving the service at a huge discount, through a new supply chain.. that being the payment system.  Which is creating clusters from an innovative new product and service.

I digress into other theories.  By increasing the ability, cutting the cost, I believe that people will be more inclined to give this new technology a shot.  Needing help to reach more customers, increase visibility, and the likelihood that consumers will use their company instead of the competition will be the trigger.  Which both tie into the motivation, that they want their business to be booming and not have to spend much money doing so.

I will get into more of the latter stuff, what Michael Porter calls “Customer Shared Value,” in a later post. I plan to dig into what Porter has to brought to the table and how it could help you to tweak your own systems.  It is a paradigm that I have been seeing the world through since I first learned about it, and Drucker spoke of it so many years ago yet it went unheard. This CSV is a way to truly differentiate what it is that you do for society versus the nonsense idea of Corporate Social Responsibility, or CSR.

Bake your love into your business, CSV.  Don’t toss a few cookies in your lovers way like CSR proposes.

Cheers to you all Ladys and Gents!

Much love.



You are me, I am you


We live in the matrix
It is up to you to figure out how it ticks
Our bodies, but shelters for the hard and software
Organs interlinked, connected to one another
Thrive off one another
Minds connected thru shared beliefs, creating networks around the globe
The law of numbers is but one example
We tap into these morphic fields daily for they are ample
Our grey matter is programmed by our thoughts,
But many have strung it too taut
Those of us that know
Understand our thoughts dictate our actions thus allowing us to tap into the flow
When there, we have no identity
no face
no ego
we are but one with life itself
the very existence that has brought us here off the shelf
An infinite number of ways exist to find this serenity
For all one has to do is peer inside to dismantle the complexity
Do not forget that this is the Matrix
Do not allow your mind the chance to play tricks
What you think becomes reality
You choose the foreman to employ
Your inputs create the outputs
Positive begets positive
Thoughts dictate the future
Its your turn now
For none of this has ever mattered,
Nothing but clouds passing by.


There is a shift happening before our very eyes

Some can see it others cannot

Most are still sedentary

A few have been persisting for all eternity

Walk with your own step

Dance with your own feet

Now is the envy of the


The Same


No one can implicate me in shame

For I know we are one in the same

Of  only one Light

Of only one Breath

But we live by many names

We shall all share in death

For day is no different than night

Systems Experimentalist

This is a post about lean theory using “Running Lean” as a playbook in the day to day operations.  Below is one of many hypothesis being tested.  A Systems Experimentalist at work.

De-risking the competition.


24 guarantee or it is free as the UVP.  This will encourage buyers to go ahead and spend the money, and then hope that it is not delivered in 24 hours.  It is a win-win-lose, I win by getting the sale, they win by getting it for free, I lose by giving it away for free.
A hook has four pieces, Trigger,  Action, Reward, Investment
The 24HR guarantee has not been as successful as one might have hoped.  However, life goes on my friends.
Do not let one misstep stop you from growing.
Move on with the experiments.
Long Live the Truth

Each Day


Each day is a problem, a challenge, for you to figure out.
Each day you solve those problems and allow the next to come up.   Each day you build synergy from the past problems.  Each day you solve bigger and harder problems.
Each day solutions are brought to you based off the questions you ask yourself.
Each day you are the determinant of your happiness.
Each day you have a choice.